Leaked AT&T Memo: iPhone 3GS launch = best sales day, ever; MJ death caused 65k texts/sec to be used
By admin

A memo has just leaked from AT&T saying that the day the iPhone 3GS launched, it broke almost every record AT&T has ever had. Along with that, the day Micahel Jackson died, AT&T’s network was processing around 65,000 text messages a second. Crazy stuff:
1. Fact of the Week: On June 25, the day Michael Jackson died, text messages sent on our network spiked at 65,000 messages per second — the largest volume ever recorded — surpassing events like American Idol voting and New Year’s Eve, when millions of our customers wish their friends and family a happy new year via text.”
2. “iLaunch day 2009 was one for the record books, as AT&T customers scrambled to get their hands on the fastest, most powerful iPhone yet.
Here’s a look at some of the milestones we achieved:
* Best-ever sales day in our retail stores
* Second-largest traffic day in our retail stores
* Most transactions processed via our IT systems in a single day
* Most upgrade eligibility checks in a single day
* Largest order day in att.com history
* Largest features sales day in att.com historyOn this year’s launch day, iPhone sales exceeded sales recorded on 2008’s iPhone launch day, Black Friday 2008 and Dec. 26, 2008 — all heavy-volume sales days. In fact, this year we surpassed 2008’s launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours.
Related News from IntoMobile:
- 166 SMS text messages sent through O2’s network on New Year’s Eve!
- 300K text messages in a single month? This Cali girl did it!
- US mobile users break SMS text messaging record!
- Anyone else experience SMS text messaging delays at midnight?
- O2 offers iPhone customers more bang for buck – more wireless minutes and text messages for the same tariff
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July 2nd, 2009